Make your customers worth 10 times more by landing new sales with REPEAT...
At a former company I worked for, I instituted a crude form of a customer reselling program that I creatively called the “Customer Follow Up Program”. Catchy title, huh? I created a simple spreadsheet,...
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How Customer Reviews boost sales through trust
I recently decided on trying a darker roast of coffee so I searched for some on Amazon. Before I started searching, I set up some filters to show me coffee that had been rated four stars, was dark...
View ArticleCreating a Review Acquisition Strategy to get more customer reviews
Today, we’re going to cover how to implement a Review Acquisition Strategy for your company. Simply put, a Review Acquisition Strategy is a system to help you maximize the number of reviews you can...
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The well-oiled sales funnel: Why you should care about funnels
If you’ve ever wanted to understand your customer base better, or understand how your sales process works a little better, then the sales funnel is one of the most important tools you have available to...
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How the sales funnel can improve your business (A Case Study)
Last week, I introduced you to the concept of the Sales Funnel, and how it can have a positive effect on your understanding of your sales process. Today’s article is a continuation of that thread, with...
View ArticleA pragmatic approach to using sales funnels
Last week, we illustrated the basic idea of a sales funnel and how Lisa used it to help understand her business a little better. We showed you how Lisa mapped out our first-impressions of our funnel...
View Article12 Insights to start your business analytics
Every business owner knows the importance of good accounting and financial planning in order to measure the health and future of their business. It’s important to analyze the numbers on your business...
View ArticleWhat’s the difference between big data and business analytics?
You’ve probably seen the term “big data” thrown around quite a bit lately in various places. Wikipedia defines “big data” as: an all-encompassing term for any collection of data sets so large and...
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Don’t overlook these 3 proven marketing methods
Everyone wants to make more money for their business, don’t they? One of the questions I receive a lot from small business owners is “is there any marketing method that I’m overlooking?”. All small...
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4 Quick ways to increase conversion rate for your site
Are you sure your website is converting as many potential customers as you’d like? Ever feel like you want to convert even more of those visitors? Of course. We all want our conversion rate to be as...
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